Trademark protection and luxury goods

Authenticity becomes a direct brand experience.

VeriSeal helps customers immediately recognize original products – and opens up controlled digital contact with manufacturers via purchase, registration and after-sales.

High-quality wristwatch and presentation box with discrete NFC seal during authenticity testing
VeriSeal industry solutionAuthenticity · Origin · Customer loyalty Server proof active
Developed forBrand protectionDigital and E-CommerceRetail & DistributionCustomer Experience and After-Sales

Initial position

A counterfeit damages more than just the individual sale.

  • 01Customers can hardly reliably distinguish between high-quality originals and good counterfeits.
  • 02Gray market and parallel distribution movements often remain visible late.
  • 03After the sale, the direct, product-specific contact with the actual user is often missing.

VeriSeal for your industry

From risk to Verifiable status.

01

Immediate display of authenticity

A tap or scan shows an understandable test statement with product images and details.

02

Gray market indicators

Scan region, frequency and event patterns can make unusual distribution channels visible.

03

Digital registration

Warranty, care, service and exclusive content can be tied to the authentic product.

04

Counterfeit-resistant labels

Dynamic cryptography and manipulation signal make copying and reuse difficult.

This is how it works

An identity. Continuously linked.

01

Personalize the product

Each copy receives an individual digital identity and an associated label.

02

Original test

The customer scans without special equipment and receives a clear, brand-appropriate display.

03

Deepening contact

Registration, warranty and product-related services follow after successful testing.

04

Recognising patterns

Aggregated evaluations show demand, scanning behavior and possible anomalies.

Measurable in the pilot

Success becomes visible – Without marketing figures.

VeriSeal is evaluated on the basis of real process indicators. Target values are derived together from the specific application.

Verification rate

Ratio of successful original checks to unknown, blocked or eye-catching scans.

Repeat pattern

Frequency and distribution of unusual scan repetitions per product identity.

Registration quota

Share of authentic products that voluntarily activate warranty or after-sales.

Service activation

Use of care, repair, origin and product-related content after testing.

Concrete operational cases

This is how VeriSeal is in usable everyday.

01

Authentication at the point of sale

Customer or dealer checks the specific copy before purchase, transfer or resale.

Result: visible confidence in the buying moment
02

Guarantee and change of ownership

Authentic products can be registered and assigned to service or guarantee processes.

Result: direct product-related contact
03

Gray market surveillance

Unusual scan locations, frequencies or repetitions provide indications of different distribution channels.

Result: previous sales indicators

Security architecture

Multilayer instead UID-dependent.

The test statement is derived from chip cryptography, product status, event history and controlled server logic. The UID remains a complementary feature.

01

Invisible safety

The secure label is integrated into packaging or product design without disrupting the brand experience.

02

Clear originality decision

Dynamic cryptography, server status and anomaly checking produce an understandable display.

03

Brand experience

Product images, origin, edition, care and service appear in the desired brand appearance.

04

Data-saving analysis

Aggregated scanning and sales indicators are role-based and evaluated for specific purposes.

Digital product identity

Typical data

  • Product line, model, variant and serial number
  • Original images, material, colour and execution
  • Production, edition and origin information
  • Guarantee, care and service offers
  • Sales region and authorized distribution channel
  • Authenticity, tampering and registration status

Connection capability

Systems and Interfaces

  • CRM, warranty and customer service
  • ERP, product catalogue and e-commerce
  • Dealer, POS and after-sales systems
  • Campaign and content platforms
  • Web view and iOS and Android app
  • Data-efficient range and scanning analysis

Classification

Process environment

  • Brand experience before and after purchase
  • Authorised trade and product transfer
  • Warranty, repair and secondary market
  • Gray market and parallel distribution analysis
  • Data protection-friendly customer communication

VeriSeal technically supports these processes. The specific validation, approval and regulatory evaluation is customer-specific.

A meaningful start

From the sample to the robust pilot.

A delimited test combines real sample labels, real product data, system connection and a traceable testing process.

  1. 01Select a product line and target region at risk of counterfeiting
  2. 02Design brand-appropriate product and authenticity view
  3. 03Test label, original scan, repetition and manipulation with patterns
  4. 04Evaluate warranty, dealer or CRM connection as a follow-up process

Frequent questions

Clarity before the Pilot launch.

Does the customer see VeriSeal or our brand?+

The public product view can be completely designed in the appearance of the respective brand. VeriSeal works as a secure identity platform in the background.

Can a copied QR code offer the same protection?+

A static QR code alone can be copied. VeriSeal combines visible identifiers with dynamic NFC cryptography and server-side risk assessment.

How does the system detect a possible gray market case?+

Unusual regions, time sequences, repetitions or distribution contexts can be marked as indicators. The professional evaluation remains with the trademark owner.

Can the secondary market be integrated?+

Change of ownership, service history or authenticity checking can be displayed as controlled processes if the brand so provides.

Proof rather than assertion

Security must fit the brand – not act like a foreign body.

The public product view can be designed in the appearance of the respective brand, while VeriSeal provides the secure identity and verification platform in the background.

DE Patent
10 2020 129 468.9
EP Patent
3 671 674
3 Operational models
SaaS · Private · On-Premises

Pilot project

Let’s check your specific use case.

Label, process, interfaces and operating model in a structured initial consultation.

Settlement of talks